About BraidConnect

The Uber for hair braiding - connecting customers with skilled independent braiders for convenient, transparent, and culturally-authentic braiding services.

Our Mission

Eliminate booking friction, pricing opacity, and trust barriers in the hair braiding industry while empowering independent braiders with business tools and steady income.

We believe that finding the perfect braider should be as simple as ordering a ride. Our platform makes it easy for customers to discover, book, and connect with skilled braiders in their area, while providing braiders with the tools they need to grow their business.

Our Vision

To become the leading platform for hair braiding services, creating a trusted marketplace where customers can find quality braiders and braiders can build sustainable businesses.

We envision a future where booking a braiding appointment is as seamless as any other service, where pricing is transparent, and where independent braiders have access to the same business tools as larger salons.

Our Values

Transparency

We believe in complete pricing transparency. No hidden fees, no surprises. What you see is what you pay.

Trust

We verify all braiders on our platform and maintain a robust rating system to ensure quality and build trust.

Empowerment

We provide braiders with business tools and resources to help them succeed and grow their independent businesses.

Convenience

We make booking appointments simple and convenient, reducing friction from days to same-day availability.

Market Opportunity

The hair braiding market represents a significant opportunity:

  • Total Addressable Market: $529M-$2.5B global hair braiding market
  • Target Segment: 14.4M Black women in the US spending $473M annually on hair care
  • Growth Rate: 3-8.2% annually with strong cultural and social media drivers
  • Regulatory Environment: 36 states exempt braiding from licensing requirements

We are positioned to capture this market by addressing key pain points: booking friction, pricing opacity, and limited access to quality braiders.