Cookie Policy

Last updated: January 2025

This Cookie Policy explains how BraidConnect ("we," "us," or "our") uses cookies and similar tracking technologies on our website and mobile application (collectively, the "Service"). It explains what these technologies are, why we use them, and your choices regarding their use.

By using our Service, you consent to the use of cookies and similar technologies as described in this policy, unless you disable them through your browser settings or our cookie preferences.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies allow a website to recognise your device and store some information about your preferences or past actions. They can be "session cookies" (deleted when you close your browser) or "persistent cookies" (remain on your device until they expire or are deleted).

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the Service to function properly. They enable core functionality such as security, network management, and accessibility. You cannot opt out of these cookies as they are necessary for the Service to work.

Examples: Authentication cookies, session management, security tokens

2.2 Performance and Analytics Cookies

These cookies help us understand how visitors interact with our Service by collecting and reporting information anonymously. They allow us to improve the performance and user experience of our Service.

Examples: Google Analytics, page view tracking, user flow analysis

Third-Party Services: We may use services like Google Analytics, which use cookies to analyse how users interact with our Service. You can opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

2.3 Functionality Cookies

These cookies allow the Service to remember choices you make (such as your username, language, or region) and provide enhanced, personalised features. They may also be used to provide services you have requested.

Examples: Language preferences, region settings, user interface customisation

2.4 Targeting and Advertising Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They are also used to limit the number of times you see an advertisement and help measure the effectiveness of advertising campaigns.

Examples: Ad targeting, retargeting, conversion tracking

Note: We may use these cookies to show you relevant advertisements on our Service and on third-party websites. You can opt out of targeted advertising through your browser settings or by visiting the Digital Advertising Alliance or Network Advertising Initiative opt-out pages.

3. Other Tracking Technologies

In addition to cookies, we may use other similar technologies to collect information about your use of our Service:

3.1 Web Beacons: Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included in our Service or emails. They allow us to track whether emails have been opened and links have been clicked.

3.2 Local Storage: Technology that allows websites to store information locally on your device. We use local storage to remember your preferences and improve your experience.

3.3 Mobile Device Identifiers: Unique identifiers associated with your mobile device that allow us to recognise your device and provide personalised experiences.

3.4 SDKs: Software development kits used in our mobile application to collect information about app usage and performance.

4. How We Use Cookies

We use cookies and similar technologies for the following purposes:

  • Authentication: To identify you when you log in and keep you logged in
  • Security: To protect against fraud and maintain the security of your account
  • Preferences: To remember your settings and preferences
  • Analytics: To understand how you use our Service and improve its functionality
  • Performance: To monitor and improve the performance of our Service
  • Advertising: To deliver relevant advertisements and measure their effectiveness
  • Personalisation: To provide you with a personalised experience

5. Third-Party Cookies

In addition to our own cookies, we may also use various third-party cookies to report usage statistics, deliver advertisements, and provide other services. These third parties may include:

  • Analytics Providers: Google Analytics and similar services to understand user behaviour
  • Payment Processors: Stripe and other payment providers to process transactions securely
  • Advertising Networks: To deliver relevant advertisements
  • Social Media Platforms: If you connect your social media accounts
  • Content Delivery Networks: To deliver content efficiently

These third parties may use cookies and similar technologies to collect information about your online activities across different websites and services. We do not control these third-party cookies, and their use is governed by their respective privacy policies.

6. Cookie Duration

6.1 Session Cookies: These cookies are temporary and are deleted when you close your browser. They are used to maintain your session while you navigate our Service.

6.2 Persistent Cookies: These cookies remain on your device for a set period or until you delete them. They are used to remember your preferences and improve your experience across multiple visits.

6.3 Cookie Lifespan: The lifespan of persistent cookies varies. Some may expire after a few days, while others may remain for up to two years or until you delete them manually.

7. Your Cookie Choices

You have several options to manage or limit how we and our partners use cookies and similar technologies:

7.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Block third-party cookies only
  • Delete existing cookies
  • Set your browser to notify you when cookies are being set

Note: Blocking or deleting cookies may impact your ability to use certain features of our Service. Some functionality may not work properly if cookies are disabled.

7.2 Cookie Preferences

We may provide a cookie preferences centre where you can manage your cookie preferences for non-essential cookies. You can access this through your account settings or when you first visit our Service.

7.3 Opt-Out Links

You can opt out of certain third-party cookies by visiting:

7.4 Mobile Device Settings

On mobile devices, you can manage tracking preferences through your device settings. For iOS devices, go to Settings > Privacy > Tracking. For Android devices, settings may vary by manufacturer.

8. Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals to websites you visit that you do not want to have your online activity tracked. Currently, there is no standard for how DNT signals should be interpreted, and our Service does not currently respond to DNT signals.

However, you can control tracking through the cookie management options described in Section 7 above.

9. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Cookie Policy on this page and updating the "Last updated" date.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies and similar technologies.

10. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact us:

Email: support@braidconnect.com

Phone: +44 20 1234 5678

Address: BraidConnect, United Kingdom

11. Additional Resources

For more information about cookies and how to manage them, you may find the following resources helpful: